Wednesday, October 19, 2011


Alex Bogusky, former leader of Crispin and Porter, says "collaboration is the new competition." To drive his point home, he created a new social company called "Common" based on a crowd sourced collaboration philosophy.

Corporations are learning that not only does incorporating autonomy, mastery, purpose, and connection into the employee culture make for more dedicated, motivated, and productive employees, it will drive bottom line. Alex's presentation hits on pro-social motivation by connecting the common community to solve issues and drive new capitalism. I believe these same philosophies will carry over into corporations in order to filter employee engagement, knowing their company is providing the platform and effot to be a part of the solution for a greater good.