Friday, February 17, 2012


We at Carrot designed a booth for the UnitedHealth Group IT Summit behind the theme, 'Mission Possible.' The booths intent was to promote the new CIO (Chief Information Officer) Operating Model, a 12-step process participants learned at the booth through interactive games.

The value behind the CIO Model is: (1) More harmonious integration of business segments with IT; (2) Greater efficiency and cost savings; (3) Enhanced ability to move quickly and seize business opportunities. Each individual is an 'Agent of Change', making it possible to begin turning the large ship in the right direction of adopting the new process. Through takeaways and follow up communications, IT participants will be reminded why they are critical to the mission of the CIO Operating Model.