I did not notice any McCain buttons or Halloween costumes in attendance. I did notice some enthusiastic and opinionated college students yell, "cut the bullshit." Not sure if they were referencing our current economic situation or were ready to hear some "Banana Pancakes," but I'm going to give these VCU educated some credit and assume it was intended as a pun.
As it becomes harder and harder to say what is mainstream, cultural group norms and values are continually questioned, labeled, and attempted to be identified; Everyone seeking to establish their personal brand and identity, wanting to be labeled anything but common. Seeking these individual motives, is well, what us brand philosophers find riveting.