As it becomes harder and harder to say what is mainstream, cultural group norms and values are continually questioned, labeled, and attempted to be identified; Everyone seeking to establish their personal brand and identity, wanting to be labeled anything but common. Seeking these individual motives, is well, what us brand philosophers find riveting.
Wednesday, May 27, 2009
Workforce Culture is Changing
Today's learners will have 10-14 jobs by the age of 38, and are preparing for 10-14 jobs that may not exist yet. The economy has people who were once choosers, now are beggars. As I watch the news, I see high school janitor jobs attracting hundreds of candidates with a 4-year degree and work experience within hours. Often we apply for jobs that may be a reach, but rarely do we subject ourselves to apply for jobs we know we are overqualified for.
My classmates and I are entering into this circus with our post graduate degrees optimistic, and are ready to play musical chairs... or cubicles if you prefer. One of these classmates, Hank Leber, is fighting the current circumstances by developing an agency with a new pricing strategy - you pay what you think it's worth (go to Agency Nil to find out more on why it is cheaper than freelance and better than interns).
We believe we are unique, we know we are hungry, and we lack the sleep to know otherwise. The illustration above talks to why my specific track can bring value to any company. We help create and evolve culture. Us, along with some help from technology, will be responsible for creating some of the new 10-14 jobs that people will be finding themselves at. Change because you want to, not because you have to. Under our parental control, lets raise this change together.