Music can be sorted in a digital pendaflex and through algorithmic tools such as Pandora; stations can be created around personal preferences. Twitter has revolutionized how we attain information, allowing all citizens to be an editor of up-to-the-second news or entertainment across the world. What about creating your own radio stations? And contributing to others?
I will use Twitter as a parallel comparison for a programming and consumer experience reference.
The idea behind Radio Current is the ability to control the compilation of voice(s) your news feed is delivered by; personalizing radio content. Radio Current is a social media site that vocalizes members’ comments. Similar to Twitter, one would have one main station that includes all the members in their network they chose to be a part of their station and in addition would have the ability to sort members into categories to create more personalized stations such as – Comedians, Sports, Environmental News, Local News, Politicians, Advertising Companies, etc. These stations would be made up of companies and individuals who agree to participate in Radio Current.
How is this different from Twitter?
The ability to multi-task. One does not need to be clicking a mouse or pressing a button to filter their content – it is being read to them at home, in the car, at work, or on the go.
As a content contributor, one can voice their media message versus typing it in if one prefers.
Opportunities:
Using Bluetooth technology to partner with satellite radio. This would allow for a premier consumer experience without needing to plug in ones device to a car or radio to listen to their stations.
If a Radio Current member contributes content that includes a link to an article that sounds interesting, the listener can say ‘open link,’ and the application would use voice recognition technology to read the article that was linked.
Once we begin understanding the users’ preferences, we can begin suggesting tips on who to add to their network for selected channels.
Form:
Website and App. Free service when downloading app and joining the network with a username – this allows you to contribute content.
Challenge:
The challenge is adoption. This application must have a strong member base to have a large enough population to create a consistent stream of information.
Revenue:
Advertising.
You can pay for different voices to read your news. For example, one may pay $0.99 to have Bill Cosby’s voice read the local news station, or Joe Buck be the voice to sports news.
Differentiates Radio News through Personalization:
Example: One may not like listening to CNN but have one CNN reporter they want to listen to and put into a station.
I will use Twitter as a parallel comparison for a programming and consumer experience reference.
The idea behind Radio Current is the ability to control the compilation of voice(s) your news feed is delivered by; personalizing radio content. Radio Current is a social media site that vocalizes members’ comments. Similar to Twitter, one would have one main station that includes all the members in their network they chose to be a part of their station and in addition would have the ability to sort members into categories to create more personalized stations such as – Comedians, Sports, Environmental News, Local News, Politicians, Advertising Companies, etc. These stations would be made up of companies and individuals who agree to participate in Radio Current.
How is this different from Twitter?
The ability to multi-task. One does not need to be clicking a mouse or pressing a button to filter their content – it is being read to them at home, in the car, at work, or on the go.
As a content contributor, one can voice their media message versus typing it in if one prefers.
Opportunities:
Using Bluetooth technology to partner with satellite radio. This would allow for a premier consumer experience without needing to plug in ones device to a car or radio to listen to their stations.
If a Radio Current member contributes content that includes a link to an article that sounds interesting, the listener can say ‘open link,’ and the application would use voice recognition technology to read the article that was linked.
Once we begin understanding the users’ preferences, we can begin suggesting tips on who to add to their network for selected channels.
Form:
Website and App. Free service when downloading app and joining the network with a username – this allows you to contribute content.
Challenge:
The challenge is adoption. This application must have a strong member base to have a large enough population to create a consistent stream of information.
Revenue:
Advertising.
You can pay for different voices to read your news. For example, one may pay $0.99 to have Bill Cosby’s voice read the local news station, or Joe Buck be the voice to sports news.
Differentiates Radio News through Personalization:
Example: One may not like listening to CNN but have one CNN reporter they want to listen to and put into a station.
