Tuesday, June 24, 2008

Very Good Is Not Good Enough


Seth Godin gives his two cents on what makes us believe, and what we don’t believe. Unfortunately, we no longer believe in things that are considered very good. We believe in the remarkable – something worth making a remark about. The example Seth gives to capture this idea best is how Frank Gehry changed the economy of a city with the construction of a building that was described as “something at the fringes.”

I challenge you to construct something remarkable in something you believe in. Whether it is a social movement, a cure, an innovative product, or a person, construct something that shows passion, dedication, and risk. Construct something that cannot be ignored and will capture the heart of a consumer, politician, employer, or loved one. Everyone has a chance to be a hero to someone – someone who has given his or her life to something bigger than oneself. Something that stuck with me from my professor Charles Hall, “exhaust all possibilities.” Come here to comment and share what you've decided to construct.