As it becomes harder and harder to say what is mainstream, cultural group norms and values are continually questioned, labeled, and attempted to be identified; Everyone seeking to establish their personal brand and identity, wanting to be labeled anything but common. Seeking these individual motives, is well, what us brand philosophers find riveting.
A viral video my group made for our Muhammad Ali Center project. Our campaign surrounded the idea of asking yourself the hard questions - your beliefs have to be questioned before you really know what you stand for and can find that greatness inside of you.
A floor projection to be placed in the Louisville airport. The negative words transform into positive words as you pass through.