Tuesday, July 19, 2011

Trending the Future

Space 150 put together a nice presentation that talks about why we should be cautious of QR codes and welcome NFC (Near Field Communication) technology.

It seems on track with a recent presentation I heard from iLoop's VP of Retail and Mobile Officer, Michael Bragg. He mentioned with 235 million people in the U.S. having a phone, in combination with mobile internet usage overtaking the desktop in the next five years, you have a large captive audience. However, when you are quick to develop an ecosystem for a desired outcome with a mobile marketing strategy, you must not forget that an app (in this case a QR code) plays a role but is not a strategy or solution.