Friday, February 17, 2012
MISSION POSSIBLE
We at Carrot designed a booth for the UnitedHealth Group IT Summit behind the theme, 'Mission Possible.' The booths intent was to promote the new CIO (Chief Information Officer) Operating Model, a 12-step process participants learned at the booth through interactive games.
The value behind the CIO Model is: (1) More harmonious integration of business segments with IT; (2) Greater efficiency and cost savings; (3) Enhanced ability to move quickly and seize business opportunities. Each individual is an 'Agent of Change', making it possible to begin turning the large ship in the right direction of adopting the new process. Through takeaways and follow up communications, IT participants will be reminded why they are critical to the mission of the CIO Operating Model.
Wednesday, January 25, 2012
Wednesday, October 19, 2011
COMMON GOOD
Alex Bogusky, former leader of Crispin and Porter, says "collaboration is the new competition." To drive his point home, he created a new social company called "Common" based on a crowd sourced collaboration philosophy.
Corporations are learning that not only does incorporating autonomy, mastery, purpose, and connection into the employee culture make for more dedicated, motivated, and productive employees, it will drive bottom line. Alex's presentation hits on pro-social motivation by connecting the common community to solve issues and drive new capitalism. I believe these same philosophies will carry over into corporations in order to filter employee engagement, knowing their company is providing the platform and effot to be a part of the solution for a greater good.
Corporations are learning that not only does incorporating autonomy, mastery, purpose, and connection into the employee culture make for more dedicated, motivated, and productive employees, it will drive bottom line. Alex's presentation hits on pro-social motivation by connecting the common community to solve issues and drive new capitalism. I believe these same philosophies will carry over into corporations in order to filter employee engagement, knowing their company is providing the platform and effot to be a part of the solution for a greater good.
Introducing COMMON
View more presentations from FearLessRevolution
Thursday, September 22, 2011
Chasing the Mosquito
A few years ago, I set my alarm to make it to the 7 am Minneapolis Farmer's Market on a Saturday morning. When 7 am generally meant awakening from a coma. There were a few highlights on this brisk morning - the fish tacos, and an art stand that called itself, Dream Chimes. I was fresh out of grad school, young and naive, and confident that I could help take any business to the next level that needed branding help.
I was attracted to the artistic theme and consistent look Dream Chimes used by minipulating, molding, and rearranging serving ware to make a larger functional and aesthetically pleasing product. However, I quickly learned Dream Chimes not only had no place to shop or order products online, they had no website or online presence. No book. No mission. And a business card that was printed at home. On a ink jet that you probably had to manually push the paper through.
I saw opportunity... a wedding decor section, incorporate your personal piece, share-with-friends online tool, partnership with Anthropology (ok... I was getting ahead of myself), a brand to identify with. I got the stand owners information and went home to get to work.
To jump ahead, no, nothing came of it. I developed company names, mood boards (which the wise Cabell Harris would say you should start with), and began writing the brand story. The owner was confused that I was eager to help without sneaking him a pen and SOW with X ________ at the bottom. None the less, I learned I could exercise what I was taught and that I had a passion. If you ever want to be your own boss one day, it will all fall back to leaning on that passion. Today Mosquito reminded me of this story when their passion for retail packaging was illustrated in their voice and on screen.
I was attracted to the artistic theme and consistent look Dream Chimes used by minipulating, molding, and rearranging serving ware to make a larger functional and aesthetically pleasing product. However, I quickly learned Dream Chimes not only had no place to shop or order products online, they had no website or online presence. No book. No mission. And a business card that was printed at home. On a ink jet that you probably had to manually push the paper through.
I saw opportunity... a wedding decor section, incorporate your personal piece, share-with-friends online tool, partnership with Anthropology (ok... I was getting ahead of myself), a brand to identify with. I got the stand owners information and went home to get to work.
To jump ahead, no, nothing came of it. I developed company names, mood boards (which the wise Cabell Harris would say you should start with), and began writing the brand story. The owner was confused that I was eager to help without sneaking him a pen and SOW with X ________ at the bottom. None the less, I learned I could exercise what I was taught and that I had a passion. If you ever want to be your own boss one day, it will all fall back to leaning on that passion. Today Mosquito reminded me of this story when their passion for retail packaging was illustrated in their voice and on screen.
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