Name a Ping Pong Brand

And nothing seems to roll off the tongue. Unless you are a hardcore table tennis player. Which I would then be surprised you are reading this, so welcome.

I thoroughly enjoyed one of the projects my former classmates developed for Hardbat, and wanted to share it because I think it is a classic example of the strategic thinking that is taught at the VCU Brandcenter. They did not focus on what communications could do to spread the Hardbat word, rather how can they create a culture around Hardbat.

They had a short term solution and a long term vision. Solution + Vision = Ping Pong Pandemonium.

Take a look:

Hardbat Classic_case study from Enrico Gatti on Vimeo.