As it becomes harder and harder to say what is mainstream, cultural group norms and values are continually questioned, labeled, and attempted to be identified; Everyone seeking to establish their personal brand and identity, wanting to be labeled anything but common. Seeking these individual motives, is well, what us brand philosophers find riveting.
This old carriage house became my second home for two years. I slept on many of the couches you see and cleaned the animal crackers out of the vending machine.