Creativity Is Appreciated

An example of how a little creativity can carry a long ways.

Dynamite in the Gopher Hole

Besides the concessions running out of food by halftime, this stadium has brought an energy and enthusiasm back to campus that I have never seen before. Tailgating on campus felt good. The win over Air Force felt great. And Honey Nut Cheerios lowers cholesterol.

I Got A Feeling... In Sync is Entertaining

Not only does this make me think about audience participation - making it more fun for them and entertaining to others viewing, it makes you think about it in terms of how consistency (in sync) has a power like no other. A visual representation of how a single message, when carried out by a group of people, can be uplifting. For a brand, it is a visual representation of the power you can gain when all your communications are consistent (in sync) from location to location and employee to employee.

I've seen guerilla tactics used before with the use of hiring actors and dancers. It is not a trend. It is a technique that will become more developed in the different ways it is used. I believe "choreograph" advertising will become a mainstream term that will be as familiar as print and online advertising.

VCU Brandcenter

This old carriage house became my second home for two years. I slept on many of the couches you see and cleaned the animal crackers out of the vending machine.