I Got A Feeling... In Sync is Entertaining

Not only does this make me think about audience participation - making it more fun for them and entertaining to others viewing, it makes you think about it in terms of how consistency (in sync) has a power like no other. A visual representation of how a single message, when carried out by a group of people, can be uplifting. For a brand, it is a visual representation of the power you can gain when all your communications are consistent (in sync) from location to location and employee to employee.

I've seen guerilla tactics used before with the use of hiring actors and dancers. It is not a trend. It is a technique that will become more developed in the different ways it is used. I believe "choreograph" advertising will become a mainstream term that will be as familiar as print and online advertising.