Monday, November 8, 2010

OptumHealth Performance Grand Opening

A group of aspiring creative athletes at The Carrot Agency were recently tasked with putting on the shoes of a triathlete. Not because we were about to run after swimming miles through a cold MN lake, but rather to envision in our minds how we would speak to an individual that was about to put their body through the ringer. How do you inspire someone who is dedicating their heart and soul to dedicate a little more?

After developing signage and collateral for the new facility in Eden Prairie, MN, the videos above highlight the aspiring tone that we used.

Check out more information at OptumHealth Performance.

Supporting Signage/Collateral: